Frequently Asked Questions

A pixel is the small but powerful tracking code that collects data every time someone visits your website or interacts with your ads. It’s essentially the brain of your online marketing. It tells you which campaigns bring real leads, what people do once they land on your site, and how your advertising actually performs.

When an agency owns your pixel, they own your audience, your history, and your results. If you ever stop working with them, they take all that data with them, meaning you lose your ability to retarget past visitors, optimize future ads, or build lookalike audiences that convert.

Owning your own pixel means every ounce of learning, every click, and every lead stays in your ecosystem. You maintain full visibility, transparency, and control, and no one can hold your data or your business growth hostage.

A Meta Pixel tracks how people interact with your business through Facebook and Instagram ads. It follows their journey after they click — whether they visit your website, fill out a form, or make a purchase. This data helps you understand which social ads actually work and lets you retarget warm leads who’ve already shown interest.

Why it matters:
When your Meta Pixel is owned by your business (not your agency), you keep all that behavioral data, your custom audiences, and your lookalike lists — instead of losing them if you ever switch vendors.

Your Website and Google Pixels monitor activity directly on your website and through Google Ads or search results. They track actions like page visits, button clicks, and form submissions — the interactions that happen after someone finds you.

Why it matters:
This tracking helps you see which search terms, ads, and web pages lead to actual conversions. When you own it, you can make smarter marketing decisions, target better keywords, and build stronger remarketing lists without being dependent on third-party data.

The Behemoth Pixel is your all-in-one tracking system — a powerhouse that connects your Meta, Google, and CRM data in one place. It doesn’t just track clicks; it maps the entire customer journey, from the ad they saw to the revenue you earned.

Why it matters:
It gives you true ownership of your marketing intelligence, showing exactly what’s working across every platform. You’ll see every lead, every sale, and every dollar with full transparency — no blind spots, no missing data, and no middlemen.

 We don’t sell ads — we fix the systems that make them work. We diagnose wasted ad spend, train your team to close more confidently, and build tools that put your data back in your hands. Our goal isn’t dependency; it’s empowerment. 

 Perfect. We’re not here to replace them; we’re here to hold them accountable. Our audits and tracking tools give you a clear picture of your ROI so you can see if you’re truly getting what you pay for. 

 Not at all. We build everything to be user-friendly, fully explained, and owned by you. You’ll always know how to access your data and understand what it means — without needing to be a tech expert. 

We partner with small to mid-sized businesses, especially in the spa, medspa, and medical industries — but our systems work for any business that wants transparency, control, and better conversions.
 

 Yes. Our Conversion Dashboard connects directly to your ad platforms, CRM, and booking systems to show real ROI — not just clicks and impressions. You’ll see what you spent, what you made, and where every lead came from, all in one screen. 

 Sales Injection started as a husband-and-wife project built on two different but complementary skill sets. Addison is a software engineer who designs the tracking systems, dashboards, and automation tools that reveal what’s really happening behind the numbers. I come from a background in sales and marketing, where I’ve spent years training teams, fixing broken CRMs, and improving conversion processes. Together, we combined those strengths to help small businesses stop guessing, start tracking, and finally see the truth about their marketing and sales performance. 

 No — we don’t believe in locking businesses into long-term contracts. Our goal is to educate, empower, and equip you to understand your own systems, not trap you in ours. We operate with transparency and flexibility, offering project-based services and short-term agreements so you only pay for what you actually need. Once we’ve built your systems and trained your team, you’re free to continue working with us for ongoing support — or to confidently run everything on your own.